Our Brand Could Be YR Life (Silver Vinyl LP)

Silver Vinyl LP



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If at first you do succeed, why not try again? Such was the mantra of Brooklyn indie-rock darlings BODEGA when they decided to revisit their "aggressively lo-fi" 2015 album Our Brand Could Be Your Life, recorded when they were still called BODEGA BAY. Comparing the project to the way film-makers like Alfred Hitchcock or Yasujirō Ozu remade their own films in later years, the band now present these "fuzz-soaked, consumerism-skewering shards of their past" as sparkling new versions for the ultra-modern era... introducing Our Brand Could Be YR Life! - Flying Out

Sometimes you have to move backwards to move forwards. Just ask punk cultural commentators Bodega, whose new album sees them carve a new future from fuzz-soaked, consumerism-skewering shards of their past.

Our Brand Could Be YR Life is Bodega's first album release through Chrysalis Records. "It's something we've been wanting to do for years," guitarist and vocalist Ben Hozie explains of Our Brand Could Be Yr Life - a collection of catchy indie-rock ruminations on the slow-creep of corporate-think into youth culture, first written eight years ago.

Our Brand Could Be YR Life's 15 tracks explore indie-rock subgenres, self-critique and everything in between.

Silver vinyl. Includes 20-page zine designed by the band with lyrics and exclusive album content.


1. Dedicated to the Dedicated
2. G.N.D. Deity
3. Bodega Bait
4. Tarkovski
5. Major Amberson
6. Stain Gaze
7. Webster Hall
8. Born Into By What Consumes
9. Atm
10. Set the Controls for the Heart of the Drum
11. Protean
12. Cultural Consumer I
13. Cultural Consumer II
14. Cultural Consumer III
15. City Is Taken