Born Bad Records

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2010 release. Cheveu, a Parisian trio, starts during an especially warm and boring summer in the mid-'00s around a cheap Casio, a broken mic and a wooden guitar. Their will is to make loud rock with these. In 2006, they released their first 7" on S-S Records then cross the ocean to play at the Gonerfest in Memphis with the likes of Jay Reatard and Jack Oblivian in the middle of their first U.S. tour (3 more will follow) after only a handful of shows in France. The French trio plays with Pink Reason, The Intelligence, Times New Viking, Animal Collective, King Khan and tours in 2007 and 2009 with Tyvekand The Black Lips. More 7"s followed on U.S. and European labels (S-S, Rob's House, Permanent Records) and Cheveu released its first LP in 2008 on Born Bad Records/Pias in Europe and S-S Records in the U.S. which leads to great reviews. Their sound is linked with Country Teasers or The Intelligence, because of their post-punk, noisy pop sound, their use of drum machines, with maybe the addition of a psychedelic approach. Kind of noisy-minimalist on record, Cheveu maximize their sound on stage, dilating and reinforcing their songs.